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Rock Point Realty
10006 164 Street NW, Edmonton, Alberta
P: (780) 757-5000
F: (780) 757-5002
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Darlene Reid - Broker

Darlene has worked as a licensed Realtor® since 2006. Working entirely on her own, she went from part-time in real estate to having such a large and eager client base that she made the switch to full-time within a couple of years. Now, she is the Broker and co-owner of Rock Point Realty. A perennial top producer, Darlene has been in the top 5% of MLS® sales every year since 2011.


Darlene's success is based on a combination of factors:


Experience. In a few short years, Darlene has successfully completed more deals than many Realtors® will do in a lifetime. She is sought-after by past clients and new referrals, and by experience alone has encountered almost every scenario that might present itself in a real estate transaction. She is virtually a walking encyclopedia of real estate with the experience of a veteran negotiator.


Organization. In her previous life, she was an Executive Assistant in both the private and public sectors. As an EA, Darlene developed exceptional organizational skills, computer skills and attention to detail. All of this makes her incredibly efficient and thorough when working through a real estate trade with clients.


Enthusiasm. Darlene loves real estate, she loves the Edmonton area and, most importantly, she loves working FOR her clients. Darlene's career in real estate started because she was dissatisfied with her previous experiences as a client herself. She learned from those lessons and now gives her clients the kind of honest service and value for money that she expected.


This last point is an important one, because it is the reason she opened Rock Point Realty with Steven Reid, Associate Broker. Quite simply, she believes it is time for people to not only receive superior service, but to save money as well. This is why Rock Point Realty offers incentives like Flat Rate Listings and Cash Back To Buyers. She knows real estate is commission-based, but she absolutely lives her motto: "If you focus on commissions, you'll have no clients. If you focus on the clients, you'll never have to worry about money".


Darlene's commitment to the industry extends beyond changing people's perception of Realtors®, one client at a time. She has served on the Member Services Committee with the Realtors® Association of Edmonton and will devote her time to improving the delivery of services to Realtors®, which will help Realtors® deliver better service to their clients.


With her massive client base, it may seem like real estate is all Darlene does, but nothing could be further from the truth. She is the proud mom of 2 school-aged boys and has been involved in all of their activities, including volunteering at their schools for field trips and fund raisers. And speaking of volunteering, Darlene knows how important it is to give back to the community which is why she, along with the rest of the team at Rock Point Realty, volunteer with the Operation Friendship Seniors Society, providing assistance to Edmonton's homeless seniors. She and Rock Point Realty have also supported minor hockey teams as well as the Stollery Children's Hospital through donations.


A quick visit to the testimonials section will show quite clearly how she is valued and admired by past clients. The so-called "soft skills" like compassion, integrity and positivity are what make her clients want to stay in touch as friends and refer everyone they know to her. So it's more than just knowledge that sets her apart; it's how she puts all of her skills to use for the benefit of her clients. And these skills have also allowed Darlene to develop very positive working relationships with many of her colleagues in the industry, as well other professionals like home inspectors, real estate lawyers and mortgage brokers.


For most of Darlene's clients, they have but one regret - that they didn't meet her sooner.
The data included in this display is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton. Data last Updated: Tue, 27 Jun 2017 21:13:13 America/Edmonton
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